“Serve traditional Mangalorean vegetarian cuisines using coconut oil”

The vision for Cocoguru is broad, i.e., to spread the benefits of coconuts to people. Adigemane just furthers that vision.

Traditional
We take pride in our roots. They are worth preserving for generations to come. They are suitable for our region and culture. At Cocoguru Adigemane, we respect them and look to further their development. Any other region would celebrate their local cuisine, but it is cool for us to celebrate northern Indian, Chinese and Western foods. I am not saying that they are bad; they are good for their region, and it is fine for us to have them occasionally, but only that we should celebrate our traditional local foods.

Mangalorean
Promoters are from the Havyaka Brahmin community at Puttur, where the brand Cocoguru was built. We like to focus on this geographical region, i.e., coastal Karnataka, Konkan coast, Mangaluru, Udupi, Karavali, South Canara, Dakshina Kannada, Tulu Nadu, or Parashurama kshetras.

Vegetarian
Non-veg food is the primary food preference celebrated across this region. We believe vegetarian food is good enough for all tastes and nutrition. We promote only what we believe and consume ourselves.

Cuisine
The business is about food that is ready to be consumed. The food tastes good and provides adequate nutrition, prepared freshly and hygienically from the best ingredients. Most commercial kitchens only focus on taste to appeal to consumers and are extremely unhealthy; they are known for dirty kitchens, prepared in bulk and preserved, and made from the cheapest ingredients. We saw a deep consumer discontent with it and look to change how it is done. We like to enjoy the original taste of the vegetables and ingredients by making bland food and not overpowering them with salt, spices and extra oil.

Using coconut oil
Coconut oil is (was and should be) the primary cooking oil for this region as this is the land of coconuts. It is one magic ingredient that dramatically enhances the taste of Mangalorean dishes. It is also very good for your health. Restaurants these days hardly use coconut oil because they have found cheaper alternatives like refined oils and find it difficult to source good quality pure coconut oil. Coconut oil is unacceptable for visitors from outside this region, and food prepared with coconut oil cannot be preserved for long.