Pure
Delivering Pure coconut oil may sound easy, but majority of brands available in market are adulterated. They adulterate to be price competitive, most brands yield to the pressure of supplying at low price to stay relevant. Then purity is compromised. Food safety is not controlled strictly in India and adulteration is not curbed. So, delivering pure coconut oil is extremely difficult, we are doing it and it is a BIG deal.
Roasted
Copra is roasted before oil extraction. This process brings out the great taste and aroma of coconut, which is addictive to consumers.
Copra, when roasted, removes any remaining moisture, and heating sterilises the copra.
Long Life
Cocoguru coconut oil, when packed in HDPE containers, has a life of over 12 months. The following factors contribute to a long life
- High-quality milling copra with FFA < 0.5% is used as raw material.
- Copra is dried to remove all moisture before crushing. The presence of moisture causes rancidity in oil.
- Coconut Oil is packed airtight using good quality packing material to retain the oil’s quality.
Packing
Cocoguru is available in a wide variety of packaging to enable versatile oil to be used conveniently for any purpose. The best quality packing material is used to provide the necessary protection and ease of carrying. Secondary packing that is good enough to carry the goods across the full length of trade channels is used.
Competitively Priced
Our price may be higher than that of all unbranded/adulterated products, but it is competitive compared to brands marketed nationwide. Despite pressures from trade channel members to increase prices and margins, the MRP and supply prices are held tight.
Consistent Supply
Our motivated distribution channel partners, aided by our field sales force, ensure the product is always available in all shops.
Widely Available
Cocoguru is marketed to a wider geographical area, and you can find it wherever you go and recommend it to your friends and relatives to buy it from their nearest shops.
Branded Coconut Oil
Cocoguru is a brand and is responsible for all the actions in the value chain to satisfy the consumer. Consumers have goodwill towards the brand and it is our duty to repose faith bestowed on us by delivering on promises and high expectations. Decisions are to be taken not based on short-term profits but on building long-term relationships.
Professional
Cocoguru is not a one-man army. It is managed by a team of professionals who are focused and experts in their areas. They are accountable for delivering in their areas to ultimately serve the customer better. Professional management, though expensive, gives depth, scalability, and continuity to the business.
Socially Responsible
We value the coconut produce of local farmers. We employ local people and give them good career opportunities. Our industry does not pollute the environment or draw major resources from it. We pay our taxes fully to the government, though it is not a normal practice in this industry.
Growth
We don’t rest on our laurels. We try new things, make mistakes, correct mistakes, and grow. We have a hunger for developing new business and maintaining/improving existing relationships. We try to understand the latest consumer preferences and improve our products, processes, systems, and services.
Available Online
Cocoguru is available nationally on all leading e-commerce portals like Amazon, Flipkart and JioMart. Products can also be purchased directly through this website. So, there is a channel that always delivers every time everywhere.
Consumer Feedback
Present users of Cocoguru in the local and online markets are very satisfied with the products delivered. This can be verified by checking the high ratings given for the products on e-commerce marketplaces.
Food Hygiene
We believe our factory or oil mill is not just a place to make oil at the lowest cost but a place where food is prepared to be consumed by users who have trusted us. So, utmost hygiene and cleanliness are maintained within the oil mill and campus. It takes a lot of cost and effort to maintain it.
