Role Definition
- Secondary Sales of Cocoguru coconut oil and allied products to outlets (retailers, wholesalers & institutions) onboarded into our system by checking their stock and collecting orders
- Primary Sales with distributors by taking their physical stock and collecting payment
- Develop product knowledge and selling skills to grow into a Business Development Executive
Tasks and Activities
Secondary Sales
- Visit 50 to 60 retail outlets per day in the given beat as per PJP
- Cover newly opened oultets along the way
- Check stock levels at each outlet
- Check validity and freshness. Arrange them in order.
- Collect orders for each outlet and update it in the sales force automation app
- Share the orders with the distributor at the end of the day
- Ensure supply to outlets as per the order taken
- Report the market situation in summary to the senior at the end of the day
- Primary Sales
- Check physical stock at distributor godown, collect stock levels
- Maintain stocks in first-in first-out manner
- Collect payments from distributors as per the agreed terms
- Make primary order from the distributor based on the desired stock level
Qualifications
- Education – Graduation Degree
- Experience – 3+ years in FMCG industry
- Gender – Male
- Age – 25 to 45 years
- Location – Localite to the given territory
- Language – Local language proficiency (Kannada, Tulu)
- Traveling – Own two-wheeler for daily travel
- Phone – Smart phone with Android OS
Working Conditions
- Field work i.e. personal visit to retailers and distributors in own 2 wheeler
- Document the work done in the sales force automation app
- 9 hours of field work from 1st outlet to last outlet for the day
- 8 hours incase the beat is at an outside location
- Working from Monday to Saturday, Sunday holiday
- Report to Area Sales Manager
Required Knowledge
- FMCG supply chain from manufacturer to distributor to retailer and consumer
- Business transactions like supply, inventory, payment, invoice, taxation
- Marketing, Sales, Branding, Advertising
- Use of smart phone, whatsapp, spreadsheet, sales force automation and camera applications
- Speaking local language like Kannada and Tulu
- Familiar with the territory, places, roads, outlets etc
- Basic mental mathematical and logical calculations
Required Skills
- Clear communication
- Personal Selling
- Telephonic etiquette
Required personal traits
- Patience
- Soft spoken
- Honesty and Sincerity
- Belief in the product sold.
- Physical fitness
- Neat professional appearance
Compensation
- Fixed Salary defined in terms of CTC
- Incentives - ₹3,000 per month on achieving 100% of the monthly target, proportionally above 90% of the target
- Traveling expenses at ₹3 per km
- Daily Allowance of ₹75 per day
- ESI, PF as applicable
- Paid Leaves
Introduction to Cocoguru
Cocoguru are manufacturers of pure coconut oil from Puttur. Varieties of coconut oil like Roasted and Cold Pressed are made. They are suitable for cooking and available in consumer packs like pouch, bottles and cans. Oil fried snacks like Banana Chips, Murukku, Nippattu etc are made from coconut oil and sold in pouches. Manufactured at a modernised unit at Kallarpe, Puttur distributed in general stores and super markets at coastal and malnad districts of Karnataka and Bengaluru city. Products are also sold in major e-commerce portals like Amazon, Flipkart and JioMart all over India.
