Achieve growth in sales for the company in the given territory by visiting the market personally and deploying the sales team.


  • Distributors – appoint, set terms, define territory, Motivate, manage
  • Sales – Secondary sales to retailers and institutions
  • Development – create new outlets, promote more SKUs in existing outlets, improve relationship with retailers and wholesalers
  • Stock – Define maximum stock level with distributor, take physical stock, arrange them right, maintain only adequate stock levels with retailers and distributors without dumping
  • Supply – Take closing stock position a day prior to supply, propose supply quantity, coordinate with factory for dispatch, collect payment, reduce cost of supply
  • Branding – In shop activities, talking to consumers, signboards, hoardings, social media
  • Outlet Data – Collect and organize outlets data into beats and distributors
  • Sales Plan – PJP setting, sales forecasting, route coverage
  • Coordination – with distributor, distributor salesman, supply driver, office, finance


  • Understand company, brand, products, people, process, vision, history
  • Learn the strength and weakness of competitors
  • Keenly listen to retailer’s objections, respond to them in an objective manner
  • Convince them why our products are suitable to them
  • Develop relationships with retailers
  • Act, follow up on promises given
  • Never tell lies to achieve a sale


  • Action and Implementation instead of just suggestions or recommendations
  • Belief that coconut oil is a healthy cooking oil and Cocoguru is the right brand for the consumers
  • Find opportunities, positives, ways to get things done instead of looking for excuses
  • Professional, well groomed, polite yet assertive, follow etiquette
  • Think long term and find win-win solutions
  • Lead by example with team members, show by doing yourself first
  • Find ways to satisfy consumers even when we deal with intermediaries like distributors and retailers
  • Have a hunger to learn new things even if you have long past experience
  • Create business opportunities not just collecting orders
  • Grow the business not just oversee sales operations
  • Reduce cost of selling and supplying
  • Work in line with company’s vision of selling quality products and not depend on lower pricing


  • Business, Marketing, Branding, Sales concepts, Inventory, Indirect Taxes, Payments
  • Personal selling, sales planning, prospecting, customer service, objection handling, sales forecasting, client relationships
  • Communication, persuasion, presentation, negotiation and relationship building
  • Comfortable with numbers and oral calculations
  • Proficient with local language and culture
  • Expert in use of computers, spreadsheet application, sales force automation software and smart phones for productivity


  • Bachelors Degree with good academic performance
  • 5+ years of experience in FMCG sales in the given territory
  • Have own 2 wheeler for traveling for work
  • Smartphone with Android OS
  • Age – 28 to 45 years, Gender – Male

Working Conditions

  • Work timings – 9 am to 6 pm, 8 hours on field
  • Working days – Monday to Saturday, Holiday – Sunday
  • Report to Sales Manager


  • Fixed Salary defined in terms of CTC
  • Incentives – based on sales targets achieved
  • Travelling expenses reimbursed at 3 per km of bike travel
  • Halting expenses reimbursed at actuals
  • Provident fund
  • Paid Leaves
Sales Officers