How we present Cocoguru, and our views on brand endorsements.
When Sourav Ganguly had a heart attack while advertising a “heart-healthy” oil, social media turned on him and the brand. Was that fair, and what does it teach brands and endorsers?
In 2013 we rebuilt cocoguru.com ourselves on WordPress, with a free theme, a few plugins, and words and photos of our own. How we did it, and why a small business can too.
In 2010, coconut oil in packs of 200 grams or less was taxed as hair oil. A 100 ml pouch carried about 23% tax against 4% on a litre pack, and the people hit hardest were those who could least afford it.
