For journalists, writers, content creators and influencers who cover Cocoguru. This page has what you need to report on the brand accurately: our logos and photographs, key facts, ready-to-use descriptions, and the names we use for our products. For anything not covered here, write to info@cocoguru.com.
Download brand assets
| Asset | What it contains | Links |
|---|---|---|
| Logos | Square logo, wide logo and logo with tagline | Square logo · Wide logo · Logo with tagline |
| Brand guidelines | Colours, fonts and how the logo should be used | Brand guidelines (PDF) |
| Product photographs | High-resolution photographs of the oils and packs | Product photographs (ZIP) |
| Fact sheet | One page of key facts about Cocoguru | Fact sheet (PDF) |
Cocoguru at a glance
| Fact | Detail |
|---|---|
| Brand | Cocoguru, a coconut oil brand from coastal Karnataka, since 2009 |
| Company | Cocoguru Coconut Industries Private Limited, incorporated in 2010 |
| Based in | Puttur, Dakshina Kannada, Karnataka. The factory is at Kallarpe and has been running since December 2011 |
| Roots | Sri Rama Industries, a coconut mill and copra job-work business started at Yelmudi, Puttur in 1988 |
| Products | Roasted, Cold Pressed and Lite coconut oil; coconut oil cake; fried snacks and traditional sweets |
| What is in the oil | Only coconut. Made from edible grade dried coconut (copra), nothing added, never refined, to FSSAI standards |
| Leadership | Shivashankar Bhat Bonanthaya (Chairman), Keshava Ram (Managing Director), Santhosha Bonanthaya (Director) |
| Where to buy | cocoguru.com, stores across coastal Karnataka and Bengaluru, and Reliance SMART |
About Cocoguru, ready to use
Copy either description as it is.
Short description (about 50 words)
Cocoguru is a coconut oil brand from Puttur in coastal Karnataka, made by Cocoguru Coconut Industries Private Limited. It makes Roasted, Cold Pressed and Lite coconut oil from edible grade dried coconut, along with coconut oil cake and traditional snacks and sweets. The brand began in 2009.
Long description (about 120 words)
Cocoguru is a coconut oil brand from Puttur in coastal Karnataka, made by Cocoguru Coconut Industries Private Limited. The roots go back to 1988, when Sri Rama Industries began crushing coconut at Yelmudi, Puttur. The brand began in 2009, the company was incorporated in 2010, and the Kallarpe factory started production in December 2011. Cocoguru was the first local brand in coastal Karnataka to make roasted coconut oil for cooking, and it also makes Cold Pressed and Lite oils. Every oil is made only from edible grade dried coconut, with nothing added and never refined. The range also includes coconut oil cake and traditional snacks and sweets. Cocoguru is sold across coastal Karnataka and Bengaluru, and at cocoguru.com.
Writing about Cocoguru
A few points that keep coverage accurate:
- Write Cocoguru as one word. The company name is Cocoguru Coconut Industries Private Limited.
- Our oils are called Roasted coconut oil, Cold Pressed coconut oil and Lite coconut oil.
- Please do not call our oil organic, virgin or refined. None of these apply, and Cocoguru does not make virgin coconut oil.
- Cold Pressed oil should not be described as white oil, a term that traditionally means liquid paraffin.
- The sweets are Amritha Phala and Ellu Unde, among others.
- Please describe our oils by how they are used in cooking and avoid health or medical claims.
Using our logos and photographs
- Credit Cocoguru when you use them.
- Use the logo as supplied: do not change its colours or proportions, and do not add effects.
- The assets are provided to cover the Cocoguru brand. For any other use, please write to us first.
Media enquiries
For interviews, product information or anything not covered in this kit, write to info@cocoguru.com.