How we set our prices, and why they change.
Wood pressed oil is better than refined oil, but is it better than expeller pressed oil? Here is how the methods compare, and why we think the higher price is not worth it.
An MRP looks like just a number printed on a pack, but it decides how much a retailer can charge you. Here is how we balance retailers, consumers and our brand when we set it.
In two years, Cocoguru’s premium over the market leader grew from ₹1 to ₹10 a litre. Here is how we got there, what it cost us, and why our price no longer changes every week.
In November 2015 we raised Cocoguru’s premium over the market leader from ₹3 to ₹5 a litre, two months ahead of plan. Why we did it, and what we give consumers in return.
In January 2015 we raised Cocoguru’s price premium over the market leader from ₹1 to ₹2. Here are the eight reasons we chose to charge more, not less.
Between 2013 and 2014, coconut oil prices nearly tripled. Here is how that rise affected farmers, processors, consumers and the oil itself.
