Pricing

The MRP is the highest price at which a consumer should buy a pack, and it is the same in every region. Retailers and distributors often ask us to set it higher, so that they can sell at a high price, or give a small discount on it and still keep a good margin. We resist this and keep the MRP as low as we can, because Cocoguru is a brand that exists for its consumers, and the trade is there to serve them.

The wholesale price is what a retailer or wholesaler pays for goods delivered to their godown, through our van sales or through a distributor. This is where brands compete hardest, since a retailer may threaten to switch to the cheapest one. In practice a retailer has to stock the brand that its customers ask for, so we do not treat this price as the whole story.

Wholesale and retail prices differ from region to region, while the MRP does not. The reasons are consumer behaviour, the cost of supply and the cost of distribution. We price three regions separately.

On our own website you pay the base price plus shipping, which depends on your PIN code and the weight of your order. Some third-party platforms include shipping in their price. Online prices run higher than shop prices because they carry payment gateway charges, extra packing and courier costs. In return you get a wider choice, availability at all times, more information and delivery to your door. Larger packs, such as 2 litres, 5 kg and 10 litres, cost much less per litre.

Our prices follow the price of milling copra, which can change several times a day. For this reason a bulk quote is valid only on the day it is given, and our retailer price lists are revised only when copra prices change significantly. Wholesale prices show how far the market can swing: from as low as ₹ 100 per litre in 2016 to as high as ₹ 500 per litre in July 2025.

Coconut oil attracts 5% GST. It is already included in the price of every Cocoguru branded pack. In bulk and business prices it is added separately.

Many businesses sit between the mill and the consumer: oil mills, repackers, co-packers, distributors, wholesalers, retailers, hotels, caterers, soap makers and makers of value-added oils. Distributors, wholesalers and retailers are part of Cocoguru’s own supply chain and buy at the wholesale prices above. Every other business buys at a business price, which is the price of loose oil, ex-factory. Packing, forwarding, transport and taxes are charged extra, with GST at 5% on the oil and 18% on other components such as packing.

Prices in this trade are often set by competition, but ours are not. Price is only one of the things that set one coconut oil apart from another. The others are the raw material, the processing method, the packing, the supply, the service, the speed of delivery and the trust behind the brand. So telling us that a competitor has quoted a lower price will not change ours. If price is the only thing that decides your purchase, we will probably not be able to satisfy you. If you weigh everything, we can offer very good value.