Why does Cocoguru coconut oil have a longer shelf life?
Our coconut oil keeps longer than most, with no preservatives. The reason is eight careful steps, from choosing the copra to managing stock in shops.
Cocoguru Blog
Why canteen food is now on the company
From December 2021, Cocoguru pays for employees’ canteen meals outside their salary package. Here is how our employee policies went from strict to generous.
What “Ujala Bhatru” taught me about loyalty
A five-minute meeting with a salesman who has spent more than 30 years with one company, and what today’s employees can learn from him.
Cocoguru is now available at Reliance SMART stores
In 2021 Reliance began stocking Cocoguru in its SMART stores — not because we offered the best terms, but because shoppers kept asking for it. Here is how it happened.
How do we set MRP?
An MRP looks like just a number printed on a pack, but it decides how much a retailer can charge you. Here is how we balance retailers, consumers and our brand when we set it.
Sourav Ganguly, a heart attack, and the endorsement of a cooking oil
When Sourav Ganguly had a heart attack while advertising a “heart-healthy” oil, social media turned on him and the brand. Was that fair, and what does it teach brands and endorsers?
Why is Cocoguru coconut oil yellow in colour?
Our Roasted coconut oil is yellow in colour, not white, and some people take that as a sign it is impure. Here is why the colour comes from how we make the oil, not from poor raw material.
When a retailer says no before you begin
The hardest objection is the retailer who will not even listen. Our advice to salespeople: don’t sell, connect.
Eight reasons shops say no to a new brand
Why is Cocoguru missing from the shop you visited? Here are the eight objections our salespeople hear most often from retailers.
How we cut our borewell use to a sixth
For ₹1.65 lakh, we switched our factory to rainwater, a stream and an open well, and now draw only a sixth as much from our borewell. Here is what we did.