How we took control of our price
In two years, Cocoguru’s premium over the market leader grew from ₹1 to ₹10 a litre. Here is how we got there, what it cost us, and why our price no longer changes every week.
Cocoguru Blog
Can coconut oil help you lose weight?
Many people say coconut oil helps you lose weight. Here is the case as I understood it in 2016, and what later research found.
Why we raised our premium to ₹5 a litre
In November 2015 we raised Cocoguru’s premium over the market leader from ₹3 to ₹5 a litre, two months ahead of plan. Why we did it, and what we give consumers in return.
How the 80:20 rule helped us refocus
In early 2015 we cut what was not working — trading other oils, our own sales vans, costly customers, paying by the day — and turned two years of losses around.
Adulteration in coconut oil: how it is done and how to detect it
Adulteration in coconut oil is common. From what I have seen in the market, here is how it is done — and the simple lab tests that catch it.
Why we priced Cocoguru above other brands
In January 2015 we raised Cocoguru’s price premium over the market leader from ₹1 to ₹2. Here are the eight reasons we chose to charge more, not less.
Our company trip to Mullayanagiri
One Sunday in June 2014, 25 of us climbed Karnataka’s highest peak together — and came back a closer team.
How much I love coconut oil
Coconut oil has been part of my life since childhood — on my hair, my hands, in my mouth and on my plate. These are my own stories of how I use it, and why I love it.
How the 2014 price rise shook the coconut oil trade
Between 2013 and 2014, coconut oil prices nearly tripled. Here is how that rise affected farmers, processors, consumers and the oil itself.
A tribute to our best vendor
Some suppliers sell you a machine. A few become friends who help your business grow. This is the story of one of them.